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OUR VISION:

TO CHANGE FROM CREATIVE AGENCY TO
'ALWAYS ON, ALWAYS DISRUPTIVE'
BUSINESS PARTNER

The fragmented, hyper-connected and ever-changing marketing landscape in Hong Kong is a battleground for traditional agencies, independent agencies, PR agencies, and a growing number of tech startups. With all these competitors vying for the same scope of work, today’s agencies need to carve out their own niche to claim their share. For TBWA\ Hong Kong and our Digital Arts Network, our objective was clear – to move away from being just another creative agency and start being seen as a DISRUPTIVE® business partner.

DISRUPTION is our methodology for maximising its clients’ brand messages and achieving growth. It is also an important part of our brand DNA that we have lost sight of in recent years. Over the past 12 months, every innovation and change we have made has been driven by this DISRUPTION® methodology. This inspired our vision of becoming ‘Always On, Always Disruptive.’

OUR AGENCY VIDEO

Disruption moving forward
The Work Triangle

OUR
WORK

Aids Concern - Free Coffee Made by People with HIV

Bronze Spike
Bronze Effie Hong Kong
Mumbrella Asia’s Bravery Award

American Eagle Outfitters - The Rip Tattoo

FAN GROWTH: Facebook +32% and Instagram +15%
In-store traffic +22%, transactions and sales +15% (YOY)
Sell-through rate of the Destroyed Denim - over 85%.

Mastercard - Mother's Day 2015

1 million impressions
15,000 likes, shares, and comments
Post-interaction rate is 3.3 times the industry average

Standard Chartered - The Robot Baker

2-day event
Record 120,000+ visitors attended the Arts in the Park Festival
40,000+ visitors to the Robot Baker
30,000 robots brought to life!

AGENCY LIFE

THE COMPANY WE KEEP

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