Bronze Effie Hong Kong
Mumbrella Asia’s Bravery Award
The fragmented, hyper-connected and ever-changing marketing landscape in Hong Kong is a battleground for traditional agencies, independent agencies, PR agencies, and a growing number of tech startups. With all these competitors vying for the same scope of work, today’s agencies need to carve out their own niche to claim their share. For TBWA\ Hong Kong and our Digital Arts Network, our objective was clear – to move away from being just another creative agency and start being seen as a DISRUPTIVE® business partner.
DISRUPTION is our methodology for maximising its clients’ brand messages and achieving growth. It is also an important part of our brand DNA that we have lost sight of in recent years. Over the past 12 months, every innovation and change we have made has been driven by this DISRUPTION® methodology. This inspired our vision of becoming ‘Always On, Always Disruptive.’